SEO, or Search Engine Optimization as we all know it, is a great way to market your company, brand, or even your personal blog online. However, SEO is also something that is continually evolving. These trends are subtle, but more often than not – they can make a strong impact on your rankings. And that is when most problems occur. Google algorithm is becoming smarter every day, and our job is to stay informed and beat all these new trends, while also promoting our business online. Sounds complicated? Well, it is. However, once you learn SEO basics, things tend to get simpler. Way simpler.
On the other hand, SEO mistakes can harm your online reputation. And that is something we will talk about in this article – how to keep up with search engine updates and avoid common SEO mistakes. And with ease. Let’s dive in!
Why is a first-class SEO strategy so important?
The answer to this question is quite simple – optimizing your website for search engines will take some time; however, it will also send traffic to it. A lot of traffic. And even better – free of charge. And who wouldn’t want that? Customers finding you online and contacting you directly through your website forms sounds like a dream come true. And that is precisely what will happen once you develop the right SEO strategy. But before you do, let’s take a look at some of the most common SEO mistakes.
#1 Writing for bots
In order to rank well in Google search, you need to understand its algorithm and how it works. Basically, Google is working on it not only on a month to month basis but in real-time. And yes, it is becoming more and more understanding of everything that happens online. If you were trying to optimize your website for search engines (and especially Google) ten years ago, you wouldn’t have so much work on your hands. However, today, things are different. SEO is not only about keywords and a good linking profile. Google understands your website, and it is working toward understanding your customer’s intent. What does that mean for you? Simply put – ten years ago, if you wanted to rank well for a keyword “dress”, all you had to do was to use that same keyword as many times as possible on your website. Today, you will have to do so much more.
– Understand your audience
Whom are you trying to target? Who needs to see your content? Are you trying to sell to or inform your audience? One of the most common SEO mistakes is optimizing your website for search algorithms. You will not want to make the same mistake as so many before you. You need to understand your services, products, and your brand. What are you trying to sell? And what are your clients looking to find on your website?
– Proper keyword research still plays a significant role
However, using the exact same keyword all over your website won’t make the cut nowadays. You will need to research some more. Common keyword variations, long-tail keywords, synonyms, and everything that goes with them need to be on your pages as well.
– Duplicated content is an SEO mistake you will not want to make
Be original. Not only because Google likes it, but because of your brand and its online authority. You want your clients to be satisfied, to love your website, and eventually – buy your product. And the chances are – if you offer them the exact same thing as everyone else, they won’t opt for your services.
On the other hand, Google really insists on original content, and this aspect is essential if you are planning on ranking well. Yes, you can use as many sources as you’d like, but copy-paste operations are a part of history.
#2 Bad website structure
Your website needs to be well designed, informative, and easy to use. Having the right structure in place is a must and for so many reasons. You will want your customers to find what they are looking for right away. Because once you get traffic to your website, you will not want to lose it. And that is precisely what will happen if they get lost in your content. Finding another company that sells the exact same product is something most people will do if they don’t understand your brand or its online presentation. You want your website to sell – and that is only possible with the right structure that is clear, easy to use, and professional-looking.
#3 Failing to track performance
Once you put everything you know about SEO at work, or after you hire a company to do all this work for you, you need to keep track of your performance. Why is that so important? You need to know if your strategy is working or not. As we have mentioned before, Google is continuously working on its algorithm. Nothing is for sure except that nothing is for sure.
Creating one SEO strategy just won’t work. You will need to track your rankings, visibility changes, traffic, and user experience. Once you do – you will learn what needs to be changed. And yes – you will need to make a change or two. Keeping the same strategy for more than a year is an SEO mistake you will not want to make.
#4 Underestimating the power of natural backlinks
Once again, ten years ago – backlinks were everything. They still are. However, you will need to put some effort into them. Just building links on guest sites won’t work.
You will need to get natural backlinks from websites that rank well and represent the authority in the industry. But, getting backlinks from industry leaders isn’t even remotely easy as it sounds, although it is possible and you should use it to your advantage. How to get such links? Write content that is unique, informative, keyword-rich, and relatable.
And remember – search engine optimization is something that takes time. Don’t expect results from day one. But, if you put enough effort into writing quality content, and do your best to avoid common SEO mistakes, the chances are – you will fulfill all your goals. Good luck!